Professional Commercial Food Photography offers many benefits for restaurants and food brands.  High-quality images create a strong, professional brand identity and help build trust and credibility with customers.

Compass Group Ireland recently commissioned 1IMAGE photographer, Bryan Brophy to work alongside Head Chef, Karl O’Hara.  We created hi-resolution food imagery specifically designed for 16x9 format display screens and SOPs. 

Principal photographer, Bryan Brophy set up studio lighting on-site, utilising the natural setting of a working kitchen as the background.  Bryan used his creativity and technical expertise in composition and lighting to create high-quality images for visually appealing menus.

Boost Sales: Studies show that well-presented food photos increase sales significantly.  Visually appealing menus enhance customer experience and influence ordering decisions.  Professional, hi-resolution images highlight textures, colors, and freshness thus creating a perception of high-quality food and ingredients.

“We eat first with our eyes” 

It was Apicius, the 1st Century Roman gourmand who allegedly coined this phrase.  Nowadays, a growing body of evidence from the cognitive neurosciences is revealing just how true this saying really is.

Professional imagery, photography, and videography play a crucial role in the food industry, impacting branding, customer engagement, and sales:

• Enhances Brand Image: High-quality photos and videos convey professionalism and credibility.  A strong visual identity helps create a distinct and memorable brand.  
• Increases Customer Engagement:  Mouthwatering images evoke emotions and cravings, making food more appealing.  Videos, such as recipe demos or behind-the-scenes content, build a deeper connection with customers.
• Boosts Sales & Conversions:  Studies show that customers are more likely to order food when they see appealing images.  Professional imagery enhances menu presentation, leading to increased in-store and online orders.
• Strengthens Social Media Presence:  Platforms like Instagram, Facebook, and TikTok thrive on visual content.  High-quality images and videos boost engagement, shares, and organic reach.  
• Improves Advertising & Marketing Performance:  Quality visuals lead to higher engagement in digital ads, email campaigns, and print materials.  Video content increases conversion rates on platforms like YouTube and Facebook Ads.  
• Enhances Website & Online Listings:  Sharp, well-lit photos make restaurant websites and food delivery listings more attractive.  
• Drives Competitive Advantage:  In a saturated market, professional visuals set a brand apart from competitors.  Consumers are more likely to trust and choose brands that invest in high-quality professional photography.  

Investing in high-quality, professional visuals is essential!

1IMAGE - Commercial Food Photographer Dublin

Please get in touch to see what we can do for your business

Studio: +353 1 493 9947  |  Mobile: +353 87 246 9221 (Bryan)  |  Email: hello@1image.ie